The X-1R Corporation introduced its new aftermarket packaging at the AAPEX SHOW Exhibition in Las Vegas, Nevada November 2-5, 2004. Over the past eighteen months X-1R has been revamping its product packaging including the development of proprietary molds for their new 16-ounce “fuel pump” bottle and “round” quart bottle along with innovative sleeve labeling. X-1R also unveiled its impulse line of products at the SHOW which includes a patented magnetized dip stick wiper which is stored in the engine compartment of an automobile and two ounce chemical products for increasing octane and cleaning the fuel system.
The show was a great success and the new products caught the eye of many buyers from major U.S. and International retailers including
Wal*Mart International, Advance Discount Automotive, AutoZone, Canadian Tire, O’Reilly’s Auto Parts, HSN Improvements and many others.
The new product packaging contains the same superior fuel and lubricant products that X-1R has always been known for and is supported by the fact that they are the only Certified Space Technology Lubricant in the world today and one of the elite inductees into NASA/Space Foundation’s “Space Technology Hall of Fame”. The Company’s formula for success is to develop quality products that drive repeated business and whose loyal customer base has great interest in natural brand extensions. The name may get the product in the shopping cart, but it’s the quality that brings them back. Edwin “E.T.” Longo, Director, Special Sales Development, states “We believe in spending as much time as necessary to ensure that our products are of the best quality and they will live up to our guarantees. It’s important for our products not only to meet but exceed our label claims”.
X-1R’s Spin-off products, based on technology first designed at Kennedy Space Center for the mammoth 12 million pound payload “Space Shuttle Crawler”, to the commercial/consumer markets has successfully helped expand it’s growth worldwide, with lubricants for applications that range from the automobiles that you drive, the equipment used in manufacturing, the largest marine ice breakers in the world to the sportsman’s gear used every weekend for recreation, X-1R is proud to be associated with the Space Foundation and honored to have its products carry the designation “Certified Space Technology”.
X-1R is also pleased to announce its affiliation with Petroferm, Amelia Island, a Michelin Lifestyle Licensee, and their appointment as the exclusive U.S. marketer and distributor for the Michelin Wheel & Tire Care Program. It was announced at the SHOW that AutoZone would be the national launch partner for Michelin Wheel & Tire Care Program, which is set to roll out in stores in January 2005. This 3-step program is designed not only to safely enhance the appearance of wheels and tires, but also to rejuvenate and protect them. The Michelin products are formulated to give wheels and tire a show-car appearance while conditioning and protecting them from day-to-day stresses such as oxidation, ultraviolet rays, and ground-level ozone. Many conventional wheel cleaners and tire shine products utilize harsh acids and petroleum solvents that can attack wheel finish; deteriorate rubber, and harm humans and the environment. Michelin Brake Dust Repellent uses patent-pending technology to guard against the unsightly and damaging buildup of brake dust, road film, and other soils. And because the thin, repellent barrier doesn't give brake dust and dirt the chance to adhere to wheels, subsequent cleanings are quicker and easier than ever.
The X-1R Corporation acquired the management team of Terry Craig, CEO/President and Jeff Ketchledge COO/Executive Vice President, Sales and Marketing . With over 35 years combined in the auto aftermarket, Craig and Ketchledge will apply their past successes to X-1R, expanding into the automotive aftermarket nationwide, including partnerships with other brands to
strengthen X-1R's retail product offering.
Craig and Ketchledge have developed numerous successful automotive fuel additive products, programs and unique fuel technologies in their past careers including the creation of the original Outlaw fuel
additive program (1995), NOS Octane Booster fuel additive program (1998), Greased Lightning's fuel and transmission additives (1997), private labeling for
AutoZone (over 75 sku's from 1995 to 2003) and original OEM private label programs for the Japanese and Korean (from 1983 to 2003) automotive suppliers including Toyota, Honda, Nissan, Mitsubishi, Hyundai, Subaru,
Kia, and Mazda- quality awards and supplier of the year, include Toyota 6 times,
Nissan twice, Mitsubishi, Mighty Distributing, AutoZone Extra Miler 4 time & AutoZone Supplier of the Year- 1997.
In possession of all X-1R's technology and past relationships as a base to build on, X-1R's new management team will upgrade X-1R's packaging and product offering to include proprietary bottle molds, improved graphics, new labeling technologies, award winning packaging. impulse products for retail and new products never offered before by X-1R
Added:04/18/04
X-1R Now Available The Armed Forces
(Daytona Beach, FL – April 18, 2004)
Military personnel in the Army, Air Force, Navy, marines and the Coast Guard now have the opportunity to purchase X-1R Engine Treatment, Complete Fuel System Treatment, Diesel Fuel Treatment and Automatic Transmission Treatment without ever leaving the base
Added:03/11/04
X-1R Announces Advance/Discount Partnership
(Daytona Beach, FL – March 11, 2004) – The X-1R Corporation has announced a working relationship with Advance/Discount Auto Part based out of Roanoke, VA
